In 2009 Sony predicted its first annual lost in 14 years. They predicted to lose about Y260 billion. That is 2 billion US dollars. Sony was to suffer this much because of its the most expensive game console on the market. Most of Sony's sales come outside of Japan; Therefore the currency exchange is not much in their favor. The company planned to cut 16,000 jobs to stop some of the bleeding.
Sony may be fighting an up hill battle. It is said that it might be it might be coming up last behind the Nintendo Wii and the Microsoft XBox 360. This however is due to a game demo at E3, a gaming showcase. That game shown that was suppose to be released on PS3 was a fake. Then the PS3 operates on a blue ray player which is very costly and hard to make a game on. Then there's the price. The low end model cost $499 while the full version was $599. Both prices are more then its competition. Where the PS3 will succeed however is that it is the only console with a blue ray player built in. It also is much cheaper then a normal blue ray player that just allows you to play blue rays.
On March 1 2010 Sony issued a statement on their blog requesting PS3 users to not play their PS3 for 24 hours because data might be lost. It was a bug that caused a glitch in the game. The bug affected the internal clock of the system setting it back to January 1st, 2000. (leap year) Playing the game during the 24 hour period could result in lost data that you could not obtain. It is not sure that the bug was actually fixed or if it will happen again in 2012 when it's actually leap year. Which ever one it is Sony's new media specialist will be there to get the correct media out.
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